Copywriting musings

“As a writer, one spends a lifetime journeying into the heart of language, trying to minimize, if not eliminate, the distance between language and thought.” (Arundhati Roy)

This quote really sums up the main message from CopyCon18, held in London in the autumn. It was a great day filled with a mix of speakers including copywriters and professional trainers that brought a wonderful programme of learning and inspiration. A lot of the talks focused on how to make your copywriting sharper — using language without pretension, making copy more concrete and also how to achieve this on a sentence level. Other topics included tone of voice for different fashion brands and the power of using metaphors in copywriting. Overall, it was time well spent and I came away with new insights.