Luxury retail solutions at AXIS
Over the last few years, I have had the privilege of writing for AXIS Communications. I have created concepts for their offerings in various retail segments. For luxury retail, I created the concept: The seamless store. Below is the concept with sub-messaging covering the customer experience, safety and security, operational efficiency and sustainability. The campaign included web copy, a film, flyers, newsletters and social media posts, created together with the agency Navigator.
See one of the Luxury retail flyers here.
A surf-inspired collection at IKEA
I had the privilege of being the copywriter for a new limited summer range at IKEA - KÅSEBERGA collection. Take a look at the inspiring imagery below and read about the thoughts behind the products. Let them be part of summer 2022 by the sea. Happy beach times!
Celebrations at IKEA
Springtime is the season for celebrations. From graduations to weddings and everything in-between, take a look at the IKEA Celebrations campaign 2022 that I put words to. See some of the web layouts below and a party preparation film here, created together with the team at IKEA Communications.
Spring campaign at IKEA
For spring 2022, IKEA is refreshing the home with pastel tones. See some of the material I helped envisage, produce and write, giving a fashionable twist to a spring campaign in pastels.
See the campaign film below.
Study life your way - IKEA
One of the best things with campaigns is coming up with concepts. For the Back to College campaign at IKEA 2021, I came up with the idea of different study types and basing the interior solutions on students studying different subjects. So, we have the literature student who has created a cosy dorm with a reading chair, the geometry student who likes clean lines, shapes and super-organisation. The environmental students share a dorm and go for wood and multi-functional solutions, while the science student goes all white and experimental. Under the heading “Study life your way” see some of the images and copy below:
New book launched
I am very excited to announce that my new book “Between Tads and Toads” is now launched into the world. It's a story in verse about the price of valuing appearance above all, told through a society of frogs, toads and tads. If you like word play, Englishness, aesthetics, mental health, a main character with depth, then this book may be for you.
"This whimsical verse story for adults about a depressed amphibian playboy will charm and intrigue readers."
- Booklife by Publisher's Weekly
"The words flow just like the water, the breeze, and the characters do, making Between Tads and Toads a poignant and striking work that will certainly bridge the gap for those seeking modern classics to enjoy."
- Readers' Favorite
The book is available in all major bookstores, including Blackwell's, Waterstones, Barnes and Noble, Amazon, Adlibris and Bokus to name a few. Here are some quick links:
Amazon: https://lnkd.in/eD-n3Ah
Adlibris: https://lnkd.in/eEKH6hb
Blackwells: https://lnkd.in/eeRy2Fx
You can see more of the book at my author site: www.christinemay.com
Happy reading!
An autumn mood
“The October look is inspired by the Dutch master painters and sets the mood for the darker season. The style is traditional and the colours include neutrals and warm, earthy colours such as rusty red and dark greens. Tulips take centre stage, inspiring us as patterns and colour combinations.”
Read the press kit I wrote for the October News at IKEA here.
A playful August in pastels
“This August is about making a creative restart. It can be about combining things in a fresh way and making rooms flexible and multifunctional. The colour palette has pastels thrown in for a twist. Patterns range from modern graphics to traditional florals. Styles can be mixed up in a playful way that brings a pleasurable harmony. “
Read the IKEA August press kit that I wrote here.
Below are some of the web banners I have created (taken from the IKEA US website) :
Summer news
Here are some of the web banners that I wrote for the April News at IKEA. A launch that was set in Portugal and filled with summer vibes!
Spring is in the air!
The April launch at IKEA is full of spring feeling and a retro vibe running through the range.
Take a look at the press kit I wrote here. I will put up more material as the launch hits the stores and online.
Autumn/Winter at IKEA
Here are some tasters from the October launch I worked on for IKEA together with the amazing PR team.
“This month we’re embracing our Scandinavian roots and furnishing in a minimalist, functionalist way. We’re blending traditional and modern styles, and adding some bold colors in the mix.”
To read the entire presskit I wrote, please follow this link (to the US version):
Below are some of my many web layouts.
