Study life your way - IKEA

One of the best things with campaigns is coming up with concepts. For the Back to College campaign at IKEA 2021, I came up with the idea of different study types and basing the interior solutions on students studying different subjects. So, we have the literature student who has created a cosy dorm with a reading chair, the geometry student who likes clean lines, shapes and super-organisation. The environmental students share a dorm and go for wood and multi-functional solutions, while the science student goes all white and experimental. Under the heading “Study life your way” see some of the images and copy below: