Back to school with flying colours at IKEA

The Back to School 2025 campaign at IKEA is all about letting colour inject happiness and joy into the new school year. Together with art director Mulle Metcalfe, we brought our colourful vision to life through both visuals and words – to be shared across the different IKEA markets and on social media.

Scroll down to see some excerpts from IKEA Canada and Switzerland.

References:

Back to School Essentials & Organization Ideas - IKEA CA

Bright ideas for back to school - IKEA UK

Decorating a teenage room for a colourful school year - IKEA

For the younger age group who are starting school, we created some more targeted communication for parents to create solutions that can grow with their child and allow for a tidy room throughout those busy school days.