Starting college with IKEA
I had the privilege of being the copywriter for IKEA’s global Starting College campaign for 2025. From ideation to final production, I was involved in every step – shaping a story that brings our campaign vision to life through both visuals and words.
With the concept “A Good Start,” we captured the excitement and transformation of students settling into shared dorm life with IKEA there to make it all easier, smarter and more stylish. The campaign rolled out across IKEA websites worldwide, as well as Instagram, TikTok and Facebook.
Take a look at some highlights below or catch them out in the world!
